Apr
25

Blog Commenting is Cool Again!

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Since Google’s May Day and Panda updates, “social votes” via social media, seem to be playing a larger role in ranking factors. This is confirmed by Google recently rolling out +1 – their answer to Facebook’s Like button – and the official announcement that Twitter and Facebook links do have a direct impact on rankings.

Increased partiality is being given to authority and brand sites, with relevancy and “Author Authority” now being more important than ever.

Whether you consider yourself an Internet marketer who performs White Hat, Black Hat or Gray Hat SEO techniques, these recent Algorithm updates will affect how we create, monetize and SEO sites from now on. With user actions and social circle now being so important, it's getting harder to game the system. Welcome to Social SEO.

What Does Any of this Have to Do with Blog Commenting?

Domain Trust and Authority make up a fairly large segment of the Google ranking algorithm. As we all know, the key to building this trust with the search engines and getting greater rankings, is to get links from sites that have already gained this trust. One of the faster ways to do this is by commenting on relevant, well established blogs, leaving links back to your websites.

SEO link anatomy social seo 2011

Blog Spamming, and the Do Follow/No Follow Debate

SEOs have mixed feelings about the effectiveness of blog commenting. The usual strategy to gain easy link juice, was to just blast out thousands of comments on only High PR, Do Follow blogs (preferably auto-approved) and completely ignore No Follow blogs.
This sparked the debate that having too many Do Follow backlinks is unnatural and can negatively affect your rankings. This makes sense because a novice/new blogger, having limited or no knowledge of SEO, would be gaining backlinks from many sources (mainly from sites relevant to their niche) and there would most likely be a fair balance of both No Follow and Do Follow links pointing back to their site.

A Few Things to Consider…

Twitter, Facebook and Youtube have always been No-Follow and have always proved to be an excellent way to drive highly targeted traffic to your site. Now that the link metrics of relevancy and trust have been confirmed as carrying more weight, dropping No-follow links isn’t a “waste of time” anymore. So, spending some time dropping relevant comments on authority blogs in your niche, regardless of attribute is good form.

Categories : blog commenting

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